Who says lawyers can't be social? A healthy social marketing plan is a key component of successful law firms across the country, but it takes more than just a Facebook profile and a Twitter handle to conquer the social media marketing world.
Before you put your law firm out on the social channels, read our list of dos and don’ts of social media for lawyers.
The Dos of Social Media for Lawyers
Do brag about your achievements. Potential clients want to see that you’re an attorney who gets results. Pictures of yourself along with satisfied clients and a brief note about their successful case can help instill confidence in your legal skills and puts a human face on your legal services.
Do engage in discussions with your followers. When someone comments on a social post from your firm, make sure you respond appropriately. Even if it’s just a compliment, thank the commenter for taking the time to write on your page. You also should look at engagement as an opportunity to ask satisfied clients for testimonials on AVVO, Yelp, Google+ and other rating/review sites.
Do post entertaining and informative content. The most shared content on social media is content that entertains and content that informs. It might include videos, photos, infographics or just helpful content. If you want your social networks to be heavily trafficked and really give you the full benefit of social marketing, you need to share content that your followers will find useful and/or amusing.
The Don’ts of Social Media for Lawyers
Don’t be arrogant. While you should share your successful cases, you also need to be tactful about doing so. Avoid gloating, demeaning or deceptive language in posts about recently resolved cases. Your goal in posting case successes is to show humbly how honored you are that your clients chose your firm for their case and how happy you are to be able to help them achieve justice for their cases.
Don’t ignore comments. The point of social media is to be social, and ignoring comments -- even negative ones -- defeats the purpose of having a social channel. You should respond to all interaction with your social profiles in a professional and prompt manner. If a discussion gets too heated, you may wish to ask politely that it ends or move the discussion to private communication.
Don’t post confidential content or content that could violate your local bar rules. Details of your recent case victories should be kept as general as possible to avoid breaching the attorney-client privilege. You also need to keep in mind that your state bar may have restrictions about social media conduct for attorneys, and you may not be allowed to post case results or may have to include a disclaimer on your profiles.
Don’t Make a Social Blunder – We Do Web Content Handles Social Marketing for Lawyers
We Do Web Content, Inc. handles social media for lawyers. We help attorneys and law firms across the nation keep their social presence up and lively. To get started, give us a call or fill out our contact form to speak with our sales manager about all of the services we offer to help grow your law firm through Internet and SEO marketing. 888-521-3880.