Busy schedules and a lack of interest are probably two the biggest reasons attorneys don’t blog. What’s wrong with that? Nothing. While many may disagree with me, plenty of attorneys and other professionals have grown their business’s online presence without blogging on the daily basis. I’m not saying that abandoning the idea of sharing news and announcements online is a good idea. A few newsletters could easily make a decent replacement for blogging, and many professionals will agree.
Carolyn Elefant, a contributor for www.AboveTheLaw.com, recently wrote 6 Reasons Why E-Newsletters Beat Blogging As A Content Marketing Tool for Lawyers. Give it a read to find out how you can start using newsletters to better your firm’s marketing efforts without spending an excess amount of time.
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