Unique Way to Use Video in Law Firm Marketing

In part two of author and educator Mr. Swanson’s interview with America’s Top Trial Attorney, William Ricigliano of Ricigliano & Filopei, and his business partner, Michael Sorrentino of Nationwide Legal Video Services, they discuss different unique ways to use video marketing at your law firm.

How To Get Better Results For Your Clients using Engineering

Watch Kineticorp‘s Director of Expert Relations, Justin Holderness speak with President and CEO Michael J. Swanson on how engineering can help get better results for your clients.

Three Marketing Tips to Grow Your Law Practice

Attorney John Fisher in Kingston, New York shares with Author and Educator Michael J. Swanson marketing tips that he uses to contribute to the growth of his law firm.


For a free copy of “The Power of a System,” email Mr. Fisher at JFisher@fishermalpracticelaw.com.

Advertising Agencies Can Help

Copyright: <a href='http://www.123rf.com/profile_stylephotographs'>123RF Stock Photo</a>

Effective marketing is key to any business that wants to truly grow. Your practice is your business, and you handle a lot of the business side of it. You probably even do your own marketing. That isn’t a bad thing, but you’re busy being an attorney. Your time for marketing is more than likely limited, and creativity or marketing insight might be two things you do not possess. This is where advertising agencies can help.

While advertising agencies may seem pricey, they can often times be worth it. If they are based in your local area, their knowledge of which demographics to target and which marketing mediums to use for your firm can be invaluable. What does all this mean to you? Three things:

  • Building your firm’s brand.
  • Increasing your number of clients.
  • Allowing you more time to focus on your cases.

Want to learn more about the advantages of advertising? Check out The Advantages of an Advertising Agency, an article by David Ingram on www.Chron.com.

Copyright: 123RF Stock Photo

Television Can Help

Copyright: <a href='http://www.123rf.com/profile_kho'>123RF Stock Photo</a>

Marketing is done through multiple media channels these days. With the world becoming more mobile, it’s easy to get caught up in solely marketing through your firm’s website, social media and other channels that are all designed to be easily accessed while not at home. If you happen to have that mindset, change it.

You may work in a small firm or are a solo practitioner that primarily works with plaintiffs and defendants in your local area. If you want to be able to reach those potential clients, you’ll obviously want to use advertising mediums that put primary focus on your local market. That’s why TV advertising, especially commercials broadcasting on your local news stations, can be effective in getting your firm’s name out to the public.

Don’t take my word for it. If you need a better push toward television advertising, read Adam Warren’s article, Should you Use Branded or Generic TV Advertising to Attract Mass Tort Cases.

Copyright: 123RF Stock Photo