The Dos and Don’ts of Social Media for Lawyers

Social networking and internet concept crosswordBy Yvette Valencia

 

Who says lawyers can’t be social? A healthy social marketing plan is a key component of successful law firms across the country, but it takes more than just a Facebook profile and a Twitter handle to conquer the social media marketing world.

Before you put your law firm out on the social channels, read our list of dos and don’ts of social media for lawyers.

The Dos of Social Media for Lawyers

Do brag about your achievements. Potential clients want to see that you’re an attorney who gets results. Pictures of yourself along with satisfied clients and a brief note about their successful case can help instill confidence in your legal skills and puts a human face on your legal services.

Do engage in discussions with your followers. When someone comments on a social post from your firm, make sure you respond appropriately. Even if it’s just a compliment, thank the commenter for taking the time to write on your page. You also should look at engagement as an opportunity to ask satisfied clients for testimonials on AVVO, Yelp, Google+ and other rating/review sites.

Do post entertaining and informative content. The most shared content on social media is content that entertains and content that informs. It might include videos, photos, infographics or just helpful content. If you want your social networks to be heavily trafficked and really give you the full benefit of social marketing, you need to share content that your followers will find useful and/or amusing.

The Don’ts of Social Media for Lawyers

Don’t be arrogant. While you should share your successful cases, you also need to be tactful about doing so. Avoid gloating, demeaning or deceptive language in posts about recently resolved cases. Your goal in posting case successes is to show humbly how honored you are that your clients chose your firm for their case and how happy you are to be able to help them achieve justice for their cases.

Don’t ignore comments. The point of social media is to be social, and ignoring comments — even negative ones — defeats the purpose of having a social channel. You should respond to all interaction with your social profiles in a professional and prompt manner. If a discussion gets too heated, you may wish to ask politely that it ends or move the discussion to private communication.

Don’t post confidential content or content that could violate your local bar rules. Details of your recent case victories should be kept as general as possible to avoid breaching the attorney-client privilege. You also need to keep in mind that your state bar may have restrictions about social media conduct for attorneys, and you may not be allowed to post case results or may have to include a disclaimer on your profiles.

Don’t Make a Social Blunder – We Do Web Content Handles Social Marketing for Lawyers

We Do Web Content, Inc. handles social media for lawyers. We help attorneys and law firms across the nation keep their social presence up and lively. To get started, give us a call or fill out our contact form to speak with our sales manager about all of the services we offer to help grow your law firm through Internet and SEO marketing. 888-521-3880.

Why You Will Never Succeed at Video Marketing

140919postimageBy Justin Holderness

We have all been there; we click on one simple, harmless YouTube video only to lead us down the black hole of hysterical kids, cute cats and obscure how to videos. I myself have been subject to this ridiculous madness. I lay in bed asking myself “Why am I watching some lady attempt to eat cinnamon?” only to follow up with “Just one more!”

The expansion of social media sites and technology has created an interesting culture, positioning the general population as journalist and content creators. Essentially the human race has evolved into mini media companies. Unfortunately, most law firms and local businesses with substantial marketing resources have not adapted to the age of video marketing. Here is why I personally believe most local businesses, including law firms will never succeed at video marketing.

PERSPECTIVE: Most companies are used to hearing large and ridiculous numbers when it comes to their traditional media buy and its results. If you spend X $ you will get X thousand impressions. It’s no surprise that when they look at their YouTube video view count, they are extremely disappointed to see that it only has a few dozen views. The reality is that you can spend hundreds or thousands of dollars on a single TV spot that doesn’t hit a single person that can use your services. This immediately becomes a sunk cost with zero return on investment. When you post a video on YouTube you are creating content for Google to serve directly to individuals looking for your expertise (when done right). Here is something else to think about, that video lives forever. As long as YouTube and your company exist, people will have access to that content.

CONSISTENCY: To be effective when it comes to video marketing, consistency is the key. The more real-estate you own on the web with valuable content, the better chance you have at building credibility and trust with your target audience. It is like a never ending game of Monopoly. Your goal is to own as much valuable real-estate online as possible.

INVESTMENT: I absolutely believe in developing a process to create content consistently and in real-time. How valuable would it have been to be able to create a video as soon as you first heard about the BP oil spill? In order to do this efficiently, it is necessary to have an in-house studio. Shooting, editing and distributing these videos takes resources and money; that being said, the advancement of technology has resulted in a cost effective solution to developing an in-house studio.

Change is a scary thing for most people. It is perceived as a risk, but in most cases it is a greater risk not to adapt and change. When it comes to changes in the law you are forced to adapt in order to give your clients the best representation possible. Why wouldn’t you take the same approach when it comes to marketing your practice? I sincerely believe that the early adopters will dominate their market by embracing video marketing. Are you adapting accordingly?

 

 

Social Media Manners for Law Firms

Social Media MarketingIn today’s marketing world, it has become obvious how important social media is. However, just like every other social form of communication, there are manners that not only help one maintain a level of respect, but also help set one apart from the rest. I know this from my own professional experience, which is why I felt compelled to share an article by Samantha Collier, writer of the award winning “Social Media for Law Firms” blog.

Samantha covers several “do’s” and “don’ts” in social media, all of which are specifically aimed in helping attorneys and others in the legal profession. To read her full article, click here. Here are just a few she mentioned.

  • “Remember reciprocity when utilizing social media for business development.”
  • “Respond to criticism and conflicting opinions.”
  • “Remember your reputation and brand on social media.”
  • “Do not over-promote yourself when using social media.”
  • “Don’t boast about your praise online.”

I highly recommend this to any attorney who is utilizing social media to market their firm. Marketing a law firm today is already challenging enough, but the proper use of social media can help leverage your efforts.